my story



It’s 1992 and after graduating top of my class with a degree in International Finance from Queens University, Belfast, I found myself to be Psychologically Unemployable! After a year backpacking down the continent of Africa, I returned to college to start a Master’s in finance. It was then, that I was introduced to the incredible business model of Network Marketing. A way for a flat broke student to be his own boss and achieve above average success!


Despite some success in the industry, and loving the business model, I found myself increasingly dissatisfied with many of the companies in the business model. It had become a little bit of a circus! For example, did you know, in the early 2000s there were over 80 exotic juice companies in Network Marketing, all claiming that their juice was better than someone else’s juice. I called it the “my daddy can beat up your daddy” syndrome! And I left the industry.


I decided that I would not engage in the wonderful business model of Network Marketing again until I could find 2 things:

  • An exceptional unique product that got results. A story that had never been told before. A new category of product that had no competition. No copycats.
  • A company I could trust. A company that was willing to put people and principles first, ahead of short-sighted economic gain.

As simply as those 2 things might sound, they are very rare. And I left the industry full time for almost 8 years.


In 2009 a close family member had a health challenge and I went on a search to find something that could help him back on the road to better health. Within 5 days, I heard about ASEA and Redox Signaling Molecules. I was so intrigued with what I heard, that I flew to Salt Lake City, to meet ASEA Founder Verdis Norton and some of the team of scientists, who were instrumental in the stabilization of these molecules, and the rest, as they say, is history.

Receiving the inaugural “I am ASEA” Award (2011)


The last 10 years with ASEA have been the most exciting and fulfilling of my life. Not only did this opportunity allow me to go from a place of financial embarrassment to financially freedom, but it allowed me to have a real impact, improving 10,000s of people’s lives (including those within my own family) for the better, with ASEA’s powerful Redox Signaling Technology.

Verdis Norton & Alan Noble (2019)


Every company loves to claim, “and we are just getting started”. However, with ASEA its true. Because we brought to market a new category of science, a technology that the world had never seen before, it meant taking the time to validate our breakthrough with rigorous independent testing. By 2017, we had reached a place where, to put it simply, the product was no longer on trial, and we started to move into GROWTH mode, and the second great chapter in ASEA!


It’s not complicated! The ASEA Redox Technology represents the strongest product offering the Network Marketing industry has seen in years!

  • One of the fastest growing areas of health science.
  • A new technology that for 2 decades science said it was “impossible”
  • A high impact product that gets life changing results
  • Heavily patented with no competition. No copycats
  • Less than 1% of people even know it exists!

Does that sound like opportunity?

The greatest fear in the world is the opinion of others, and the moment you are unafraid of the crowd, you are no longer a sheep, you become a lion. A great roar arises in your heart, the roar of freedom.”